ArticlesDanish company sold for over half a billion DKK
Brunata
Aug 22, 2018
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Eva Fischer has led an international company to transform, professionalize and double its value. As chairman of Brunata, she assembled a new executive team in just a few years, revisited the strategy and created the culture that made significant sales possible. She brings that experience with her to the stage.
What started as an internal turnaround has turned into sought-after presentations in the Nordics and internationally. Eva's talks are not polished anecdotes from a single case; they are tools that have been tested in practice, complemented by the advice she gives today to companies that need to clear out the noise and maintain direction. Audiences gain insight into how to create momentum when you're in the middle of a shift, rethinking your business model or just need to rally the organization around key priorities.
Big changes rarely succeed on PowerPoint. Eva takes the audience into the meeting rooms where she had to make tough priorities, cut through and maintain momentum in an organization with thousands of installations in the field. She shares her six-phase framework for change - assessment, analysis, action plan, implementation, follow-up and evaluation - and breaks it down into concrete decisions that management teams can make the very next day.
Recruiting new top leaders requires more than contracts. Eva shows how to design the mandate, governance and feedback loop between the board and day-to-day management so the direction doesn't break. The presentation gives board chairs, CEOs and functional directors a common language to tackle disagreements, reporting and the pace of strategy.
Strategies fall apart if the organization doesn't have the courage to talk openly about pay, roles and expectations. With stories from both Brunata and later consulting, Eva shows how to make values measurable, bring emotions into the conversation in a professional way and create transparency across silos.
What makes a company ready for a sale - or to say no thanks? Eva walks through how she and the rest of Brunata's management team worked with scenario planning, data and communication to owners, investors and employees. Audiences will get due diligence checklists, timing benchmarks and advice on how to stay focused on customers and culture during negotiations.
The leadership team leaves with a common language for change. They know where they are in the process, what the next decision is and what data should be on the table. The strategy becomes tangible and breaks down silo thinking.
Eva inspires you to tackle the difficult conversations about performance, structure and roles. She shows how to be consistent and empathetic at the same time, so the organization feels that management means it when they talk about change.
When Eva and the rest of the Brunata ownership team took the helm, they were faced with a company that had lost its momentum. International competitors were driving down prices and legacy systems were making it difficult to deliver the service customers expected. As Chairman of the Board, Eva rallied the organization around a new direction: digital products, improved customer journey and closer collaboration between sales, development and operations.
The turnaround began with data and conversations. Eva focused on transparency - which business areas were making money, which were not, and which investments were necessary. At the same time, the values were clarified: respect for employees' professionalism, courage to make difficult decisions and an ambition to deliver sustainable solutions. Within a few years, deficits had turned into profits and Brunata was an attractive company for international investors.
In her talks, Eva talks about the process without a filter: how to stay focused when the organization is tired, how to balance pace with quality, and how to communicate to employees, customers and press while negotiations are underway. The audience gets a realistic picture of what it takes to lead a major transformation - and tools to do the same in their own business.
Eva shares perspectives on leadership, governance and change in international podcasts and media.
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Gain perspectives on leadership roles, collaboration, and generational change in owner-managed companies.
How Eva works with keynotes, preparation and follow-up.
Before Eva takes the stage, she interviews key people to understand strategy, culture and current challenges. She selects the cases and tools that match your reality - whether it's a new leadership team, an accelerated growth program or a reorganization.
The presentations are designed for management teams, boards and project teams that need to create change. Eva works with both scaleups and established corporations. The most important thing is that participants have the mandate - or the courage - to influence direction, culture and execution.
In addition to setting expectations before the event, Eva asks for a clear introduction to your current goals so that participants know where the talk fits in. On the day, she keeps the energy up with dialog, questions and reflection exercises so that the points stick.
The answer is yes. Many customers choose a two-part model: an inspiring presentation followed by a focused workshop with the management team or board. Here you prioritize initiatives and agree on next steps. Eva can also offer ongoing sparring at board level.
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The audience is given concrete examples of how values can be used in salary negotiations, customer experiences and working with suppliers. This creates a culture where the 'how' is as important as the 'what'.
Eva has hired, fired and reorganized in record time. The stories are honest and concrete, so participants can mirror themselves in them and translate the points directly to their own business.
Each talk concludes with recommendations for next steps: workshops, leadership programs or advisory. Participants leave the room with a concrete suggestion on how to keep the momentum going for the next 90 days.
The lectures combine energy and reflection. Through reflection questions and practical examples, participants become active contributors to keep learning and boost motivation.
