Advice that
creates direction

When I advise you

Strategic direction with realism

Strategies only work if the organization can and will carry them. I start with a sharp analysis of the market, customers, products and finances. We identify the decisions that really move numbers and prioritize them by impact and resources. The result is a roadmap that is ambitious - but realistic.

Execution that keeps pace

Change doesn't happen on paper. I attend management meetings, steering groups and workshops and ensure that decisions are implemented. We establish clear goals, reporting and follow-up so everyone knows what's happening - and when.

Culture and people in balance

Strategy falls apart if culture doesn't keep up. I help the leadership team have conversations about values, roles and expectations so that collaboration supports the new goals. We work with transparency, feedback and shared mindset.

Collaboration between board and management

The consultancy brings together owners, board and executive team. We clarify the mandate, risk tolerance and reporting so that everyone is pulling in the same direction and the pace doesn't break in the middle of the process.

Six-step process

1. Assessment - Creates overview and understanding

We start by creating a clear picture of the organization's current situation. We assess the economy, market situation and internal culture. Through workshops and interviews with employees, we gain insight into both visible and invisible challenges. This hands-on approach ensures that the organization's "temperature" is understood and that the areas that require attention are correctly identified.

2. Analytics - Dive into data and feedback

Based on the initial assessment, we dive into data, analytics and customer feedback. We identify the root causes of the challenges and explore how the organization can best adapt to meet future needs. This phase is crucial for understanding the real issues rather than just the symptoms.

3. Action plan - Prioritization and responsibility

Based on the analysis, we develop a concrete action plan. We prioritize initiatives, set timelines and define responsibilities. The plan is presented simply and concretely so decision-makers can quickly understand and act on it. Our pragmatic approach ensures that everyone involved knows what needs to be done and when.

4. Implementation - Support and facilitation

During the implementation phase, we act as a facilitator and support for managers as they implement the decided initiatives. We ensure that communication channels are clear and that all parties are engaged so that the implementation runs smoothly and efficiently.

5. Follow-up - Measurement and adjustment

After implementation, we follow up on progress. We measure the results, adjust the approach as needed and ensure that learning is shared across the organization. The ongoing follow-up ensures that the organization is on the right track and can adapt to changes in the environment.

6. Evaluation - Collect results and plan next steps

In the evaluation, we gather the results and assess what has worked well and what can be improved. We point out next steps so the organization can continue the momentum and develop in the desired direction. This final phase gives the organization a clear plan for the future.

Case: From turning point to growth

A Nordic technology company faced declining revenue and unclear roles between board and management. Over six months, we worked on a clear strategy, a new reporting setup and a culture where conflicts were handled openly. The result was a strengthened pipeline and faster decisions in the management team.

At Brunata, we worked in the same way: transparency about numbers, clear mandate to top management and continuous follow-up. I use this experience when I help other companies balance pace, quality and relationships.